No one said it was easy, if you can successfully pull through your first year as a new business, odds are you can have a long lasting venture. If you’re barely scraping by though, you may have to pull some strings or review your strategy before it’s too late. If you get turned down by the bank, there are private companies out there other than banks that are willing to lend loans up to $100, 000 dollars. Known as merchant cash advances sometimes, these loans are based on your sales and therefore only taken out when the sales are there. You can usually have more flexibility with this type of company as opposed to a bank.   Your goal then, if you are looking to obtain money to make improvements to your business should be to review and research other types of lenders. Always look for a reputable lender that has several positive reviews. Don’t be afraid to ask questions and make sure to read the fine print before signing any papers.

Other strategies to help your business during these though times might require that you cut your losses in some areas and down size to something that is more sustainable and that matches current profitable income. Sometimes that requires cutting back on staff and putting more hours in yourself, or cutting down on unnecessary stock. If you are a restaurant for instance, you might consider taking some items off the menu and therefore minimizing the cost of your food orders.

You want to do this without interrupting the flow of the business. And of course, never ever remove your customer’s favorites! That is a recipe for disaster.   Your ultimate goal should be to try to minimize costs as much as possible before deciding to take out extra money. A business loan should be your last resort, but can always be helpful to have extra cash around as a buffer.

Google Adwords provides features like exporting keyword dump, keyword csv files. These files can be imported into Excel directly through csv file or import from Web. when you have a table of data that you’re trying to analyze, pivot tables allow you to quickly extract meaningful information by easily changing columns, rows, and filters to get those useful insights. Create PivotTable dialogue box will open to confirm your data source and where you want the Pivot Table generated.

Drag/Drop fields to build reports you want to see

Collapse/Expand fields

Calculated Fields: Avg Position: (kwd1 AvgPos x Imp)+(kwd2 AvgPos x Imp) / Sum of Imp

Report Filter: Country etc, Content/ Search

Standard Filter:

Label Filter

Value Filter

Pivot Charts: Get Pictorial info about adwords

Use Shortcuts and easy ways to do things on Excel, this is very helpful. Some small things like freeze panes, using templates, formatting gives a great way to improve and has tremendous value.

Some resources

http://office.microsoft.com/en-us/excel/default.aspx

http://excel2007.tips.net/

http://netforbeginners.about.com/od/learnmsexcel/Learn_Microsoft_Excel.htm

http://www.lynda.com/